Custom websites
Marketing sites and portfolios built from scratch — fast, accessible, and genuinely yours, not a theme with your logo dropped in.
Web design studio · Denver, CO
Websites, made to spec.
Custom sites, Shopify OS 2.0 stores, and web automation — designed and built end to end by one Denver designer. Senior-level craft, drawn to your exact specs, with no agency markup.
1Designer, end‑to‑end
13k+SKUs migrated
$500Starting price
100%Custom, no templates
What the studio builds
Four disciplines, one set of hands.
Strategy, design, and code don't get handed between departments here. Every project is scoped, drawn, and shipped by the same person — so nothing gets lost in translation.
Shopify OS 2.0 stores
Full storefronts on Online Store 2.0 — custom sections, large catalog migrations, and checkout that gets out of the way.
Web automation
The quiet work behind a sale: orders captured, confirmations sent, and tracking updated without anyone touching a spreadsheet.
SEO & local search
Clean structure, real metadata, and local search done right — so the people already looking for you actually find you.
Selected work
Three builds, measured by outcome.
Each one shipped, live, and still running. The numbers below are the part that mattered to the client.
LotBoy Jewelry · Own brand
Every order caught, confirmed, tracked — on its own.
A custom e-commerce site for my own jewelry label, wired to an end-to-end order pipeline. A sale in Square fires a transactional email and opens order tracking automatically — so nothing slips between "purchased" and "delivered."
- Scope
- E-commerce site + order automation
- Pipeline
- Square → transactional email → tracking
- Outcome
- Zero orders manually chased
Industrial-parts retailer · Las Vegas / Colorado
A tiny live catalog became a full searchable storefront.
A construction-parts retailer was selling a handful of items online while thousands sat in a back-office system. I built a full Shopify Online Store 2.0 storefront, migrated the entire catalog, and set up local SEO so nearby buyers could find the right part.
- Scope
- Shopify OS 2.0 build + catalog migration
- Catalog
- 13,000+ SKUs migrated
- Reach
- Local SEO + searchable storefront
Festival route-planner · Web app
Plan the whole trip together, in real time.
A collaborative web app for mapping out festival routes and itineraries with friends. Built on Netlify and Firebase, changes sync live — everyone sees the same plan update as it happens, no refreshing and no version mix-ups.
- Scope
- Collaborative trip-planning web app
- Stack
- Netlify + Firebase, real-time sync
- Outcome
- Live multi-user planning
How it works
From first call to live site.
A measured path with no surprises — you'll know the scope, the price, and exactly what happens next at every step.
-
Blueprint
We map the goal, the scope, and what success looks like — then I send a fixed quote before any work starts.
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Draft
I design the structure and key screens to your specs. You review real layouts and copy — never lorem ipsum.
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Build
I build it for real — fast, accessible, and on-brand — with any automation wired in behind the scenes.
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Launch
We go live, I walk you through everything, and you own all of it — the code, the content, and the accounts.
Pricing
Honest numbers, posted up front.
Entry-priced on purpose — I'm building a body of reviewed work, so you get senior-level craft without the agency overhead. Every tier is a starting point; final scope is quoted to your project.
Landing page
From$500
One focused page that turns visitors into inquiries.
- Custom single-page design
- Mobile-first & accessible
- Contact form or booking link
- Launch + basic SEO setup
Business website · Most chosen
From$1,200
A multi-page site that does the selling while you work.
- Multi-page custom build
- Copy guidance & structure
- On-page & local SEO
- Analytics + handoff training
Shopify / Custom
From$2,500
Full storefronts, automation, and web apps built to order.
- Shopify OS 2.0 storefront
- Catalog migration at scale
- Order & email automation
- Custom web-app features
Fixed quote before any work starts · No retainers required · You own everything at launch
The studio
A studio of one, by design.
I'm Kyler Rolo — a Denver designer and developer who builds the whole thing: strategy, design, code, and the automation behind it.
My background is product and environmental design at CU Boulder, where I learned to treat anything I make as a built object — measured, drafted, and accountable to how it actually gets used.
I also run LotBoy, my own jewelry label, which keeps me honest about the full job: not just a pretty storefront, but the orders, emails, and tracking that have to work every single time. That range — bench craft to back-end automation — is what you're hiring.
- Studio
- Krolo Design — solo practice
- Based
- Denver, Colorado
- Education
- BA Environmental Design (Product), CU Boulder
- Also
- LotBoy — jewelry maker
- Works in
- Web design · Shopify · Automation · SEO