A jewelry storefront that runs its own back office.

The Challenge

LotBoy Jewelry is my own brand, so I felt the pain firsthand: a one-person operation can't afford to copy order details into a spreadsheet by hand, re-type customer emails to send confirmations, or worry that a sale slipped through the cracks while I was at the bench making the actual jewelry.

The store needed to look polished enough to earn trust at first glance, but the real work was behind the scenes — turning "someone bought something" into a confirmed customer and a logged order without me touching a keyboard.

What I Built

I built a storefront and wired it to a lightweight, serverless order pipeline that handles the entire post-purchase flow automatically:

• Cloudflare Worker as the always-on hub — it receives each order, validates it, and fans the data out to the right places in milliseconds, with no server to maintain.
• Resend transactional email sends a branded order confirmation to the customer the instant a purchase lands, so buyers get reassurance immediately instead of wondering if it went through.
• Google Sheets order tracker that logs every sale automatically — customer, items, totals, and timestamp — becoming a live, shareable record with zero manual entry.
• A clean, fast storefront designed to feel like an established brand, optimized for mobile where most jewelry browsing actually happens.

The whole thing is intentionally low-cost and low-maintenance: serverless functions and managed services mean there's nothing to patch, no monthly server bill, and it scales from one order to a hundred without changing a thing.

The Result

The back office now runs itself. Orders confirm to the customer instantly, every sale logs itself to a single source of truth, and I never re-type a thing. That's hours a month back — and, more importantly, no missed or mishandled orders.

It's also proof of how I think about a build: the prettiest store still fails if it makes more work. Good e-commerce is design and the plumbing behind it.